Hottest Toy Trends 2024 SMT with Elizabeth Werner - February 29, 2024
Sticker WOW!

Sticker WOW!® is the latest innovation from Melissa & Doug. The new product line offers a whole new way to play with stickers!

The refillable sticker stampers are expertly designed for little hands & spark creativity with open-ended, mess-free fun available in four collectible characters (Cocoa, Pumpkin, Olive, and Cupcake).

Each stamper is pre-loaded with 300 easy-to-remove stickers and accompanied by a 24-page activity pad that’s perfect for at home or on-the-go play and can be extended with refill packs.

Creative skill building that is fun, engaging & easy. Skills include: builds fine motor skills, counting & matching, creative expression, and more.

Sticker WOW!® stickers are not reusable, but they are easy to remove if necessary, making Sticker WOW!® a great mess-free travel activity, crafting tool, fidget play gadget, and collectible toy all in one. Also makes for a great Easter Basket filler.

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Age: 3+ years
Suggested Retail Price: $11.99

Availability: Now available at, Walmart & Amazon

Company: Melissa & Doug

PAW Patrol Marshall’s Load ‘n’ Launch Vehicle

PAW Patrol is always about exciting rescues and action-packed adventures! clip Marshall into the driver’s seat and race to the rescue, using the elephant tusks and oversized wheels to clear away any obstacles.

Enjoy endless PAWsome adventures with Marshall and his Jungle Pups Elephant Firetruck! Open the rear compartment to access the 3 water projectiles. Load them into the projectile feeder and pull the trunk back into position, then press the button to launch.

Marshall stands over 2-inches tall and looks just like he does in the PAW Patrol series, dressed in his red jungle explorer uniform and helmet. With PAW Patrol preschool toys, kids can explore his or her imagination, and develop their motor skills through pretend play, as they relive their favorite scenes from the shows.

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Age: 3+ years
Suggested Retail Price: $29.99

Availability: Available now at all major retailers

Company: Spinmaster


Kids can go on "tweet" adventures with Gabbers, adorable bird buddies who talk, sing and perch on your shoulder for on-the-go imaginative play!

Just slide the fabric-covered magnetic egg under your shirt and perch your new friend on top.

Press the bird's tummy to hear it repeat and tweet things you say in a funny voice, press the wing to hear the songbird sing, or toss the bird high in the air and upside down for funny sounds.

Gabbers are available in three different colors – Jay Blue, Finch Pink and Owl White!

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Age: 4+ years
Suggested Retail Price: $14.99

Availability: Now at Amazon

Company: V-Tech

Gecko Run

Gecko Run takes classic marble runs to the next level with new creative challenges and less restrictive building requirements.

Gecko Run uses a specially designed system of flexible tracks that does not require any support structures.

Attach the tracks to surfaces with the help of clever nano pads, which work like nanoscopic suction cups, to create a strong, but temporary bond, which also means less clutter and mess on the floor!

The pads are not glue-based, so they can be quickly and easily repositioned many times without any damaging adhesives or sticky residue.

The unique configurations promote hands-on experimentation, support problem-solving through trial-and-error, develop motor skills, and encourage creativity!

Educational: Develop engineering and problem-solving skills, and see physics in action.

Tracks made from renewable raw materials.

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Age: 8+ years
Suggested Retail Price: $34.95

Availability: Available on and Amazon and Learning Express

Company: Thames & Kosmos

Learning Friends 100 Words Book

This interactive, bilingual book helps kids discover new vocabulary with fun learning friends!

Touch the words on each page to hear the animals introduce every word in both English and Spanish.

More than 100 age-appropriate words were chosen by learning experts across categories like animals, food, clothes, opposites and more!

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Age: 18-48 months
Suggested Retail Price: $19.99

Availability: Available at Walmart, Target and Amazon

Company: Leap Frog

This SMT is sponsored by Melissa & Doug, Spinmaster, V-Tech, Thames & Kosmos and Leap Frog.